Guident Newsletter – August 2018 – Issue 28

Change is hard for this old guy, so what did I do?”  I did my research.  Recently, I hired a marketing firm to work with my company, Guident Business Solution, LLC, because I thought I needed a “subject matter expert” to help me evaluate how I communicate the benefits of my company in today’s dynamic business environment.  Even though I was the one who initiated the relationship with a very well-known professional company I had resisted making some of the changes they suggested.  One such change was the re-design of my company logo which I have had since 2009 when I started the company and by the way, I designed the logo myself.  I don’t know why I resisted, maybe because I designed it or because I invested significantly in promoting the logo in the market.  So, what did I do?  I went on a quest to prove that my logo was the better design of course.  After all, I am the business owner and I launched this company many years ago and just to be sure, we are doing very well helping businesses succeed and grow.  Why change something that is not broken I thought!  So, I began to […]