Assessing Your Company Culture

What is corporate culture? In this book, Assessing Your Company Culture, Gary Vaughan explains what makes up this hard-to-define term and why it’s important to your company. Studies have shown that an organization’s profitability and employee turnover can be directly traced to its culture. The culture, in turn, is a reflection of the owner’s personal vision, goals and values. As Gary shows in this book, the mission and vision of a company flow directly from the owner’s attitude and vision for his organization. The vision statement is not only a guide for people within the organization, but it also tells the rest of the world who you are, what you do and what you hope to become. This doesn’t just happen, however. The information must be communicated to people within your organization to ensure everyone is working toward the same goals.