Assessing Your Company’s Marketing Strategy

What is your company’s competitive advantage? Have you identified your customer profile? Do you know your target market? If you can’t answer these questions you can’t develop your marketing plan or form marketing strategies for executing that plan. In Assessing Your Company’s Marketing Strategy, Gary Vaughan discusses these topics, as well as how to calculate a marketing budget and how to use your website and social media as marketing tools, to name a few. Once you have put your marketing strategies in place, how will you know if they’re successful? In this book, Gary will teach you how to calculate success. If you need legal documents drafted you wouldn’t undertake that task yourself, would you? So why, if you’re not particularly talented in the area of marketing, would you not hire a professional to help you get started?