Change is hard for this old guy, so what did I do? I did my research.
Recently, I hired a marketing firm to work with my company, Guident Business Solution, LLC, because I thought I needed a subject matter expert to help me evaluate how I communicate the benefits of my company in today’s dynamic business environment. Even though I was the one who initiated the relationship with a very well-known professional company I had resisted making some of the changes they suggested. One such change was the redesign of my company logo, which I have had since 2009 when I started the company, and by the way, I designed the logo myself. I don’t know why I resisted, maybe because I designed it or because I invested significantly in promoting the logo in the market. So what did I do? I went on a quest to prove that my logo was the better design, of course. After all, I am the business owner and I launched this company many years ago and just to be sure, we are doing very well helping businesses succeed and grow. Why change something that is not broken, I thought! So I began to ask the opinions of some of my most trusted advisors and others who did not know […]