If You Sell Chevy’s And Deliver Cadillac’s, It Will Cost You!
Imagine going to your local car dealer and ordering a brand new Chevy. When you go back to the dealership to pick up your new car, the dealer insists that you take a Cadillac home with you at the Chevy price. This does not make sense and you can’t imagine that it would ever happen this way. But I see this kind of thing happen in businesses more often than you would think. Why would The Boss allow this? The Boss stresses high quality in everything the company does. Without proper direction from The Boss, employees may tend to sell Chevy quality and deliver Cadillac quality for the Chevy price. When I see this, I will bring it to the attention of The Boss and I may hear “Our company is driven on top quality, we advertise top quality, and we deliver top quality!” I will begin the conversation by saying, if the customer pays for Chevy quality, they are expecting to receive Chevy quality. When you deliver Chevy quality, you have met the customer’s expectation and you have done your job well. If the customer expects Chevy quality and your company delivers Cadillac quality for the Chevy quality price, […]