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Guident Newsletter – October 2018 – Issue 30

Step #1 – You are a business first! When I first begin working with a new business, I often hear business owners say they are printers, landscapers, mechanics, etc.  The first step in changing a culture and growing a business is to change the way the business owner sees their company. You are a business owner who is first running a business that happens to do printing, you are a business owner who is first running a business that happens to do landscaping, and you are a business owner who is first running a business that happens to repair automobiles.  It’s a new discipline for most small to midsize business owners who relate the business to their personal talents. One of the businesses I was a partner in was a sign company.  We built the types of signs you see on the street corners and on the fronts of buildings.  We had a talented workforce, but the business was stagnant. In order for us to grow the business, we had to change the way we thought of ourselves.  Most all of our employees see our business as a sign company building signs. The business had the ability to be much […]

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